Why ICHRA Works for HRBoost — And Why It Might Work for You, Too

Health benefits have long been one of the most complex (and costly) aspects of running a business. But what if you could give your team more flexibility and keep costs under control? That’s exactly what Nicole Martin, CEO of HRBoost, set out to do—and why she embraced the Individual Coverage Health Reimbursement Arrangement (ICHRA) years ago. Today, it’s become a cornerstone of how the company supports its team.

What is ICHRA?

In simple terms, ICHRA allows employers to reimburse employees for individual health insurance premiums and medical expenses—tax-free. Instead of offering a one-size-fits-all group plan, companies like HRBoost give each employee a set monthly allowance. Team members then choose the health plan that works best for their needs, budget, and preferred providers. It’s flexible, compliant, and refreshingly people-focused.

How It Works at HRBoost

Each Booster receives a pre-tax monthly allowance to spend on health insurance and qualified medical costs. They pick their own carrier and plan—giving them full control over how they’re covered. Nicole shares that the response has been overwhelmingly positive:

• Employees make the most of their healthcare dollars by using tax-free funds.
• They get to choose plans based on what truly matters to them—whether that’s keeping their doctor, covering a specific need, or adjusting for family size.
• Satisfaction is up, and it shows in both retention and recruiting.

Why It Works

ICHRA offers something rare in the benefits world: freedom with structure. For employees, it means choice and autonomy. For employers, it provides cost predictability and regulatory peace of mind. For growing teams like HRBoost’s, it keeps benefits personal—without the administrative burden of managing a complex group plan.

A Modern Approach to Benefits

As more companies rethink the way they support employee well-being, ICHRA stands out as a smart, sustainable option. Nicole Martin’s early adoption shows what’s possible when leaders approach healthcare with both strategy and heart. At HRBoost, it’s not just about offering health benefits—it’s about making sure those benefits actually work for the people who count on them.

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